About us

We are stylist-founded and on a mission to trailblaze originality.

What we Stand for

We promise to find out what you love about you, so we can use our science to help you love it even more.

We strive to curate experience using only high quality and effective ingredients.

We promise to champion inclusivity by celebrating, hiring and building products for all ethnicities, genders, ages and styles.

We promise to be as gentle on the planet as we are on your hair.

INSPIRED BY EXPERIENCE. BACKED BY SCIENCE.

We want you to want to wash and style your hair, whether you're watching your curls spring into place or the smell of coconut and vanilla are transporting you to the ocean-side.

Our team of scientists constantly evolve our formulas to bring a spa-quality experience coupled with salon-quality safety and ingredient standards.

OUR INGREDIENTS SPEAK FOR THEMSELVES.

Argan Oil of Morocco, coconut milk, apple cider vinegar – you can see why we put our ingredients right on the front of the bottle.

What you won't find in our products: ingredients that damage, strip or dry out hair.

Here are just a few ingredients we are free from in our OGX formulations:

  • Sulfated surfactants
  • Parabens
  • Formaldehyde Donors
  • Plastic Microbeads
  • Phthalates
  • We have launched silicone-free and colorant-free product ranges

BEAUTY ISN'T SOMETHING THAT CAN BE BOTTLED UP AND SOLD. IT COMES FROM BEING TRUE TO YOURSELF.